The theme of the publication is a consequence of the vision shared by the members of our laboratory, that is, that endogenous entrepreneurship is a promoter of regional development. And, among all the challenges faced by entrepreneurs, the correct definition and implementation of market strategies are determining factors for the success (or not) of your organization.

ORGANIZERS:

Mônica Maria Liberato

Thiago Meneghel Rodrigues

AUTHORS

Adriana de Fatima Ribeiro

Andréa de Souza Chagas

Bruno Morais Matos

Caroline Costa

Daniela Tomazelli

Danielle Cristinne Munaretti

Fabiana Nonjah

Gessica Mendonça Pereira

Jaime B. Neto

Jean Carlos Rodrigues Waltrick

José Leonardo Veronezi

Larisse Kupski

Lício Valério L. Vieira

Lilian Cristina Ronsoni

Luciano Busato

Mariane Andrade de Liz

Mariane Godoi Costa

Marisa Freitag

Mônica Maria Liberato

Orlei Fernando Wiggers

Robson Gomes de Oliveira Gomes

Rosana Justi

Samuel Ferreira de Melo

Thiago Meneghel Rodrigues